Carbon goes back into products
Recovered carbon black replaces part of the virgin carbon black made from fossil feedstock.
Recovering what is inside a tyre is one of the most practical ways to reduce waste and the demand for new raw materials.

In a linear system a tyre is made, used and thrown away. In a circular one, its materials come back as inputs for the next product.
Recovered carbon black replaces part of the virgin carbon black made from fossil feedstock.
The liquid fraction is supplied for industrial fuel or further refining.
Recovered wire is sent to steel recyclers instead of being lost.
More of every tyre is put to use, reducing demand for new resources.

Stockpiled tyres collect water and are a fire risk. Recovery treats each tyre as a bundle of materials, not waste.

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